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Hence, a holistic corporate strategy is not only based on a precise knowledge of internal and external factors or can be measured along financial and nonfinancial kpis. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. Part 1 concepts and theories of international strategic management. International journal of strategic management, volume 11, number 1, 2011 95.
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